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From the point of view of tourism, scientific knowledge of the alterations in climate and consequent sector impacts is set up as a key issue for the development of policies for adaptation and mitigation of climate change. However, all this is insufficient unless it is accompanied by the knowledge of public attitudes, beliefs and perceptions of risk showing the different stakeholders. This paper explores, based on a mixed methodology that it includes quantitative and qualitative approach, the perception of risk associated with climate change that present key actors in rural tourism. The proposed approach has allowed knowing how the impacts of climate change, its potential impacts on rural tourism businesses and local adaptation responses developed so far are perceived. Research has also enabled to detect subjective barriers to the adaptation actions that could hinder the fight against the phenomenon. From a geographical point of view, research is focused in Alt Empordà, a Catalan small region located in the northeast of the well-known Costa Brava tourism brand. [ABSTRACT FROM AUTHOR]