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Start Over Author "Gro Mjeldheim Sandal" Journal current issues in tourism
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1. The influence of perceived discrimination, orientation to mainstream culture and life satisfaction on destination loyalty intentions: the case of international students

Author

David L. Sam, Gro Mjeldheim Sandal, Ainul Azreen Adam, and Nor Lelawati Jamaludin

Subjects
media_common.quotation_subject, 05 social sciences, Geography, Planning and Development, 050301 education, Life satisfaction, 050109 social psychology, Sample (statistics), Orientation (mental), Tourism, Leisure and Hospitality Management, Loyalty, Mainstream, 0501 psychology and cognitive sciences, Support system, Psychology, 0503 education, Social psychology, media_common
Abstract

This study examines three psychological phenomena (perceived discrimination, orientation to mainstream culture and life satisfaction) in explaining destination loyalty of international students. A sample of 489, short-term (n = 174) and long-term (n = 315) international students completed an online survey. Results from structural equation model-AMOS (analysis of moment structures) indicated that (1) orientation to mainstream culture positively influences destination loyalty intention and (2) orientation to mainstream culture mediates the relationship between perceived discrimination and destination loyalty intention. These results suggest that to facilitate destination loyalty intention, institutions may need to develop a support system that can promote positive cross-cultural adjustment.

Published
2016

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