1. Sky prompts TV audit.
- Author
-
VIVARELLI, NICK
- Subjects
MASS media ratings ,TELEVISION broadcasting ,ITALY. Antitrust Authority ,CORRUPTION - Abstract
The article reports on the call of Rupert Murdoch 's Sky Italia Srl paybox for an investigation into the television (TV) ratings monitor Auditel Inc. in Italy. Sky has requested the country's anti-trust authority to open an examination into the monitoring of Auditel, alleging that Auditel's audience share figures favored Silvio Berlusconi's Mediaset and pubcaster RAI. The investigation targets to determine the contentions of Sky on Auditel's delayed tactics and obstructive behavior.
- Published
- 2009