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With the rising demand of the new users about technological assistance, the libraries need to change their traditional way of functioning. The present generation is very much attracted towards social networking sites (SNS). It is obvious for the libraries and information centres to tap the opportunity and provide services to the users by using SNS. Since these sites provide quick and free access, the libraries can make good use of it. The present study attempts to find out the awareness of the librarians of management institutions towards SNS and explores how much they are using it. The study highlights that the librarians are much aware of SNS and are using them for their personal and professional purpose, but on the same hand fails to use the SNS in their libraries. [ABSTRACT FROM AUTHOR]