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The article offers tips on how marketers can overcome the weaknesses of email to capitalize on its strength as direct marketing tool. Topics covered include how email can be combined with predictive intelligence to let marketers create personalized messages that result in more clicks and conversions. Also mentioned are the advancements in email marketing technology.

The article offers the insights of several executives on email marketing. Topics include triggered messaging in email marketing program, mobile acknowledgement in email marketing strategy, and analytics as a component in email marketing success. Among the executives who provide their views include marketing vice president Linda Vetter of Yes Lifecycle Marketing, chief executive officer (CEO) Greg Grdodian, and chief marketing officer (CMO) Daniel P. Smith of marketing company Outsell LLC.

The article focuses on email marketing and its potential to create an environment for reaching customers at the precise moment of decision-making through connecting it with complementary channels. Challenges to running a multichannel marketing campaign are explored, which include managing campaigns across multiple markets, delivering consistent messaging, and targeted communications. Examples of the utilization of several business of email marketing are given.

The article offers information on the expansion and marketing strategy of the online grocer FreshDirect. It states that the facility in South Bronx which is 500-square-foot will serve as FreshDirect's new base of operations to double the size of its business. It mentions that to acquire people to its website, FreshDirect reached consumers via electronic mail (e-mail) and direct mail, the companies mobile application is the major point of contact and offers personalized experience to users.

The article offers the authors' insight on the marketing strategy that can identify target customers and their preferences through multichannel data. They mention that according to Eric Stein, earned value management (EVP) of online solutions at Epsilon, marketing through online and offline channels will draw customers. They say that graphic apparel retailer Johnny Cupcakes uses social networks to trace customers' interests and change in preferences through its product email lists. INSET: 3 Data Do's and Don'ts.

The article focuses on ways how marketers can optimize the performance of the email in marketing. Emailvision deliverability director Andrew Bonar encourages marketers to "implement action-driven or trigger-based campaigns," wherein triggered email messages have 96% higher open rates and 125% higher click-through rates. It also mentions the improvement of deliverability and the importance of segmentation to relevance and targeting.

The article focuses on the marketing challenges of eliminating or firing clients or customers and marketing budget attribution. It discusses the challenge of budget allocation to marketing channels such as social media, mobile, and electronic mail (email). It also mentioned the comments from chief marketing officer (CMO) Peter Mendelson at online platform company Raiseworks and industry sector general manager Kevin McPherson at document management company Xerox.

The article discusses the four key findings of the April 2015 Evolution of Conversations in the Age of Email Overload study which looked at consumers' email habits. The findings include that email overload is real and consumers do not respond to every email such as marketing emails, users are most active during the work week and during the day, and teenagers keep their messages brief.

The article discusses the approach of New York-based lingerie retailer Journelle to email marketing. It mentions its implementation of customer relationship management (CRM), inventory management, and order- processing technology NetSuite for customer database creation. It notes the focus of Journelle's marketing strategy on acquisition of new customers and retention of existing ones. It also emphasizes how it personalizes its interaction with customers across online and physical channels.

The article discusses the impact on email marketing of a new tabs feature for the email service Gmail by Google, an Internet-related services and products specialist. Topics include concens from email marketers about the new Gmail feature, research from email data solutions provider Return Path regarding Gmail users, and suggestions for marketers to correct email misclassification.

The article offers information on the eight enemies of a successful email marketing campaign in many companies. These include Unroll.me startup which makes it easy to unsubscribe from emails, the creative lag technology providing tools for triggering retargeting emails based on web, social, and in-store activity, and the lack of proofing and quality control.

The article discusses the results of the 2015 Email Marketing Metrics Benchmark Study conducted by International Business Machines (IBM). The study analyzed marketing trends from brands across the world. It revealed that higher customer satisfaction with email messaging and its value proposition increases their engagement and purchase decisions. The top three performing industries for click-through rates (CTRs) are computer hardware, lodging and travel services, and consumer products.

The article focuses on the emerging trend of using hashtags by marketers in the email subject line. Hashtags starts a conversation and continue the conversation beyond an email campaign by reverberating on social media. Hashtags allow marketers to build a successful email subject line including brevity, intrigue, and personal connection.

The presents four myths about lead generation. Topics include the insights of Greg Grdodian of marketing solutions company Reach marketing on the need for marketers to define their lead generation strategy before conducting assessment, the views of Quinn Jalli of marketing firm Epsilon about the role of list buying in improving email lists, and the statement of Christopher Lester of marketing software provider Emma on the importance of integrating marketing channels in creating list buys.

The article focuses on the popularity of using email systems in marketing. Topics discussed include the use of emails by marketers to generate revenue, the use of predictive intelligence as the easiest way of incorporating big data in an organization, and the projected growth in using social media channels, including Facebook, by small businesses in 2015.

The article focuses on eight most email marketing myths in business. Discussion of the continued use of email as an effective tool in marketing, which is anticipated to grow to more than 88 billion by 2016, is provided. Overview of the important elements that should be considered when using email as marketing tool is offered.

The article offers the author's insights on birthday marketing. She mentions the two companies that do multichannel birthday campaigns that weave direct mail and electronic mail (email) seamlessly which are retailers White House ¦ Black Market and Victoria's Secret Stores Inc. She also describes her enjoyment with email birthday greetings that some companies send, such as wine seller Lot18 and JetBlue Airways Corp.

The article offers tips for electronic mail marketers on what and what not to do after sending a flawed electronic mail and how to avoid it from happening again. Marketers should acknowledge their mistakes only when needed, identify who received the flawed mail and show them that everyone makes mistakes. Marketers should not have a do-not-reply address as their electronic mail, should not automatically include a coupon in their apology and should not treat all errors the same.

The article discusses the significant function of video in email to get along with marketing transactions. According to Ethan Beute, chief marketing officer (CMO) of email marketing platform BombBomb, that using video is a complete communication with nuance and nonverbal communication which cannot get through traditional text and images. He suggests that the marketers must target video content to assure relevance instead of blocking the email marketing channel with a traditional advertisement.

The article offers tips on how to optimize email campaigns. It suggests behavioral targeting, which uses consumers' demographics and their offline and online history and buying patterns, to predict their interests. It also recommends refining the content and implementing practices for reporting and testing.

The article offers information on several significant numbers in email marketing. It states that open rate is a critical statistic as it shows the acceptance and interest of one's offer, product, and brand. It also highlights the time of day and click-to-open ratio, which is sometimes being interchanged with the click rate.

The article focuses on the use of email in marketing by Chrysler Group LLC. According to Outsell Inc. design and integration lead Craig Vore, email is the driver's seat at the company and a glue for all the channels due to its versatility. It mentions that the company uses email to promote their SMS Service Club loyalty program for customers and for the promotion of year-end sales event.

The article offers the author's insights on the study by Message Systems, which reveals that 63% of marketers say email is the engagement channel that they realize with higher return on investment (ROI). She says that email is a marketing workhorse, wherein it can stand on its own, providing information, statements, and serve as the core of a multichannel campaign. She adds that some marketers are shifting more of their marketing budget to social and mobile, and the majority rely on email.

The article presents the views of David Chapman, founder of 919 Marketing Co. and Adam Shlachter, managing director of digital at MEC, on whether marketers need to spend more in social media and mobile than email in 2012. Chapman notes that marketers and businesses need to spend more money in social media and mobile than email on marketing. Shlachter cites that they should not spend more on them because email remains one of the most effective drivers of positive return on investment.

The article presents the views of several people regarding the best channel for advertising (ad) spending. Direct marketing consultant Tim Little notes that social media and mobile fan pages generate customer engagement but bot necessarily sales. Andreas Schwartz of Canada Post Corp. cites that email remains one of the drivers of relationship marketing. Sales manager Harris Bank states that telephone is the best tool for new prospects.

In this article the author reflects on the exploitation of the explosion in niche programing by concentrating advertising dollars on media focused on one's market. He argues that marketers should take advantage of traditional media willing to negotiate and throw value-added components such as special promotions, website advertisements and e-mails direct to its audience. The author stresses on the need to engage consumer in way that passive viewership could not and go beyond the 800 numbers.