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The article offers information on the ban of plastic bags in various cities of the U.S. and concerns regarding the adoption of paper bags as an alternative. Many cities that have banned or are considering plastic bag bans include Steamboat Springs, Colorado, Portland, Oregon and California. Governments want to ban plastic bags as they have short life and clog storm drains and threatens marine wildlife. However , greater cost involved in the production of paper bags and bio degradable products is said to be a snag in the adoption of the same.

The article presents the topics published on the first issue of the "E" journal which include "Parenting for the Planet," "Paper or Plastic? Going to the store with your own bag is the best alternative" and the remarks of environmental movers on what they saw as priorities for a modern environmental movement.