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The consumption patterns of Western nations are generally deemed to be unsustainable. Yet there is little attempt to restrain either material throughput or income growth. Nonetheless, in the face of the need to make ‘deep’ cuts in carbon emissions (for instance), consumption restraint may be a perfectly legitimate response. This paper explores the potential for a Reduced Consumption Scenario in the UK constructed by assuming that households achieve a specific ‘minimum income standard’ which is deemed to provide a decent life for each household type. The minimum income standards are taken from a recent study for the Joseph Rowntree Foundation and include not only subsistence commodities such as food, warmth and shelter but also the means to participate effectively in society. The Joseph Rowntree Foundation study produced detailed household expenditure budgets for these income standards. The paper uses an environmentally extended Quasi-Multi-Regional Input–Output model to estimate the greenhouse gas (GHG) emissions required in the production and distribution of all goods and services purchased according to these budgets. Our results show that average household GHG emissions in the UK would be around 37% lower in the Reduced Consumption Scenario than they are currently. We explore several implications of these findings including: the need to change social norms around consumption, the need for investment to improve the thermal performance of homes and the need to develop new transport infrastructures. We also address the potential to reduce emissions below the level achieved in this Scenario and discuss the implications for policy. [Copyright &y& Elsevier]

This paper presents a socio-economically disaggregated framework for attributing CO2 emissions to people's high level functional needs. Based around a quasi-multi-regional input–output (QMRIO) model, the study, in theory, takes into account all CO2 emissions that arise from energy used in production of goods and services to satisfy UK household demand, whether the emissions occur in the UK or abroad. Results show that CO2 emissions attributable to households were 15% above 1990 levels in 2004, and that although absolute decoupling occurred between household expenditure and CO2 during the UK's switch from coal to gas in the early 1990s, since then only slight relative decoupling is evident. The proportion of CO2 that arises outside UK borders in support of UK consumption is rising, and reducing these emissions is particularly problematic in a global trading system. Investigation into the carbon footprint of different segments of the UK population shows wide variation: the segment with the highest carbon footprint emits 64% more CO2 than the segment with the lowest. Results show that recreation and leisure are responsible for over one quarter of CO2 emissions in a typical UK household in 2004. We conclude that expanding lifestyle aspirations are significant factors in driving household CO2 emissions, but the study also emphasizes that attention must be paid to the infrastructures and institutions that result in considerable amounts of CO2 being locked up in basic household activities through which people meet their everyday needs for subsistence, protection, and communication with family and friends. The findings highlight the sheer scale of the challenge facing UK policy-makers, and suggest that policies should be targeted towards segments of society responsible for the highest carbon footprints. [Copyright &y& Elsevier]