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This paper estimates the Genuine Progress Indicator (GPI) for Brazil from 1970 to 2010 as an alternative indicator to the Gross Domestic Product (GDP). After a growing disparity between these two indicators in the 1980s, when Brazil's per capita GPI featured a 35% decline, there was a relative catch-up in per capita GPI, but not one sufficiently strong enough to reduce the historical GPI–GDP gap. The recent trend of rapidly increasing environmental and social costs, along with the decline in unpaid labour and infrastructure services, poses concerns about the sustainability of an increasing GPI for Brazil into the future. Policies aimed at reducing environmental costs are necessary if Brazil is to enjoy a sustainable pattern of non-declining economic welfare. Brazil must pursue a higher rate of productivity in material and energy consumption in order to keep environmental pressures to a minimum level. [ABSTRACT FROM AUTHOR]