1. Factors influencing millennials intention to use peer to peer accommodation
- Author
-
Pavla Marciánová and Alžbeta Kurillová
- Subjects
Economics and Econometrics ,millennials ,business.industry ,05 social sciences ,Applied psychology ,mgb model ,Economic growth, development, planning ,Intention to use ,Peer-to-peer ,computer.software_genre ,consumers behaviour ,peer to peer accommodation ,Regional economics. Space in economics ,Key factors ,Peer to peer accommodation ,MGB model ,HT388 ,0502 economics and business ,HD72-88 ,050211 marketing ,business ,Psychology ,computer ,Accommodation ,050212 sport, leisure & tourism - Abstract
Our paper aimed to identify key factors affecting the use of peer to peer accommodation through the generation of millennials. The analysis of customer behaviour was based on a goal-oriented behavioural model (MGB) which was enlarged by the environmental responsibility and the impact of digital platforms. According to the findings of structural modelling, important influences on the desire to use a peer to peer (P2P) accommodation included the millennial generation’s attitudes towards social benefits and previous authentic experiences. The interesting finding is that environmental aspects alone were not a sufficient motivator to increase millennials’ desire to use a P2P accommodation.
- Published
- 2021