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The paper studies features, objectives and prospects of the development of Ukrainian educationalsystem in the process of improving the quality of its services as a significant factor of competitivenessof graduates of vocational and higher education institutions in the labour market. The organizational andeconomic principles of functioning of this component of the national economy in the conditionsof globalization of educational standards are grounded. The author defines urgent problemsof modernization of the spectrum of professional education levels in the national and regional dimensions,the coordinated solution of which will eventually strengthen the productive potential of the population andterritorial communities. Approaches to implementation of innovation strategy of increasing competitivenessof services and graduates of Ukrainian vocational and higher education institutions are generalized.