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The article examines measures of step-by-step promotion of innovations at industrial enterprises of Ukraine. Economic factors hindering the implementation of new technologies at enterprises are highlighted. This is caused primarily by the fact that during the global economic crisis, enterprises and industries that actively implement and use innovative technologies are competitive. At the same time, Ukraine continues to develop as a country with a high share of raw materials industries, and innovative development has not become one of the main signs of the growth of the national economy. Although positive trends were observed for several years, they were mainly temporary in nature and were replaced by opposite shifts in the economy, which characterizes innovation processes in Ukraine as unstable and devoid of clear long-term incentives for innovative activity. In these conditions, there is a need to identify key problems that hinder the development of innovative activities of domestic enterprises, and to find ways to solve them. The implementation of a marketing strategy for the promotion of innovative projects at small and medium-sized industrial enterprises and the transfer process of innovations at large enterprises to gain their competitive advantages in domestic and foreign markets is substantiated. Emphasis is placed on the existing features of implementation in the conditions of digitalization of global business, which is confirmed by the construction of appropriate layouts and schemes. An overview was carried out to what extent all these technological innovations lead to deep and large-scale changes in the systemic character of economic (and not only economic) relations, reformatting of their very foundations and the emergence of new socio-economic institutions. Thus, the basis of modern relations is not only and not so much property relations, but the possibility of access to certain goods, resources, and information. Radical technological innovations to one degree or another affect and will increasingly affect the technologies of commercial operations, the role and forms of activity of their commercial intermediaries. The process of technology transfer to the real sector of the economy has been improved, which takes into account the joint refinement of innovative projects of innovators with enterprises that are potential bases of implementation, with the implementation of the activities of the Coordination Center. [ABSTRACT FROM AUTHOR]

The paper deals with the state and features of the development of Industry 4.0 and the digital economy in foreign countries and Ukraine. The current state, main regulatory provisions and programs on Industry 4.0 and the digital economy in Europe, Asia, the United States, and the member countries of the Eurasian economic Union, in particular -- Russia, Belarus and Kazakhstan, are considered. It shows features of the development of Industry 4.0 in these countries, namely -- the focus on the digital economy on new markets and technologies, significant attention and support from a state. The analysis of the current situation of the movement « Industry 4.0 in Ukraine», «National strategy 4.0» is given. The degree of readiness of national industrial enterprises to implement upto- date digital production technologies that characterize the fourth industrial revolution is analyzed. It is argued that in Ukraine there are no specific programs, «road maps», sources of funding for the implementation of Industry 4.0 principles, but there is a weak ability of the government to effectively cooperate and interact with expert communities, as well as a lack of strategies for digital transformation. There are no existing industrial and innovation strategies as the basis of Industry 4.0. Therefore, the development of digitalization of industrial enterprises should be influenced by the state, namely -- in the field of innovations, scientific and technological development, education and science. To do this, a coalition of enterprises with Central Executive authorities, regional and local governments should be created. In the context of digitalization of Ukrainian industry, electricity-producing industry, IT-sector and science, it is advisable to create conditions for accelerated development of industrial high-tech segments, to establish technology transfer from Ukrainian scientific institutions, research parks, laboratories to end customers, as well as to launch regional programs for the development of Industry 4.0. Special attention is paid to substantiating the feasibility of using principles and tools of Industry 4.0 and the digital economy in industrial enterprises of Ukraine. [ABSTRACT FROM AUTHOR]