1. GREEN HAZE.
- Author
-
VRUNO, MARK
- Subjects
- *
ENVIRONMENTAL protection , *SOCIAL media , *PAPER , *CONSUMPTION (Economics) - Abstract
The article discusses the controversy over Google's claim of environmental stewardship for its Go Paperless in 2013 initiative. Google's campaign to go paperless includes an online and social media presence and a monthly newsletter with tips for readers to reduce paper consumption. The print industry has reacted negatively to Google's campaign message that digital is environmentally preferable to paper.
- Published
- 2013