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This paper contains the developments, discussions and decisions made in our research group since its inception in 1994. To do this, first, we situate the socio-historical context of the development of educational research in Spain. Second, we describe the evolution of the group, which led to a name change, a redefinition of the research topics and a greater accuracy in the definition of our ontological, epistemological and methodological positions. This includes our perspective on technology, visualities and educational environments. Finally we exemplify these concepts in two European projects we are developing right now. For us, research is not only inseparable from the academic task, but essential to go beyond the common sense and to be able to provide evidence on the complex phenomena that shape education. But, above all, it represents the best way to improve our work as teachers and educators. Keywords: educational technology, educational research, research methodology, research and theory.