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The article focuses on the time and attention of the United States' school-age tweens and teens that may affect more consumer purchases. The value of the time and attention is evidenced by the billions of dollars spent developing and marketing the products, especially media-related products, on which these young people and their families lavish not only money but, inevitably, more time and attention. Although the study doesn't explore the effects of this large time-attention media investment on learning, video-gaming advocates say that kids are learning complex problem-solving skills that generalize to real life.

The article reports that a coalition of Massachusetts school and business groups has launched the Great Schools Campaign--a multipronged statewide plan to raise learning expectations, improve teacher preparation, and focus more attention and money on low performing schools.