Educators face a "paradox of choice" when it comes to selecting the best education technology tools for their students. In a ballooning market with approximately 8,000 ed tech tools in use and 3,250 ed tech companies (Censuswide, 2020; LearnPlatform, 2020), there are too many choices and too few ways to access useful information about what works where. When it comes to ed tech, profound obstacles hobble busy educators trying to do right by their students. High-quality efficacy research on technology tools is scarce. Educators want advice from peers, but struggle to find guidance relevant to their specific contexts. Administrators find themselves taking a hit-or-miss approach to technology procurement (Morrison et al., 2014). This article discusses: (1) how this status quo of flying blind in terms of choosing education technology can be changed; and (2) how the education sector can build a better bridge between research and practice, so knowledge about what works where can be documented and spread.