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A good environmental protection culture plays a vital role in long-term environmental protection, and the construction of environmental protection culture atmosphere is closely related to news communication. Scientific news communication can spread to more people, let more people know and understand the importance of environmental protection, and be able to make a deep impression on people's value perception, let people consciously participate in environmental protection. News communication can influence people's environmental protection concepts, change people's consumption direction, and spread new concepts of environmental protection culture. [ABSTRACT FROM AUTHOR]