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The article focuses on the newly developed electronic paper technology in the U.S. It has been predicted that the demonstration of electronic products indicates the E-paper technology's readiness in the market. The E-paper was made out of organic electronics which contains tiny balls of ink designed to respond to electric charges in the monitor of the computer and act like pixels. This new technology was developed by the Xerox Palo Alto Research Center which was first named as Gyricon. Recently, continuous developments and improvements were conducted on the E-paper in terms of its contrast ratios, resolutions and brightness levels.

The article focuses on the advancement of flexible substrate front necessary in the development of the electronic paper and electronic ink technology in the U.S. Among the identified substrates which need to be further investigated were glass, plastic, polymer films and metallic foils. For the substrates to be considered, it must be bendable, rollable and be acceptable to any type of technologies. While it should be bendable, it must also be not breakable and must also be capable to provide full-color.