This paper approaches, in the light of a global perspective of economy, the ethical challenges that companies must address in relation to their practices and procedures. Given that business work is not bounded by frontiers, companies have to create and to adopt deontological codes suitable for the sector they belong to in order to set certain rules underpinned by any juridical framework. Building deontological codes, therefore, might assist to identify the organizational culture of companies, to define and assign responsibilities and, in the needed event, to determine the repercussions and obligations of every activity. [ABSTRACT FROM AUTHOR]