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• The new solution for the façade integrated photovoltaic system, En-ActivETICS was proposed and described in detail, including technical recommendations. • The calibrated numerical model was used to determine hygrothermal performance and identify the most crucial issues of En-ActivETICS. • The positive effect of PCM and diffusion channels was revealed based on a numerical study using calibrated thermoelectrical and hygrothermal models. • The En-ActivETICS was investigated considering local climatic and economic conditions among 38 European countries. • The roadmap 2030 for the En-ActivETICS advancement was developed and presented. The main goal of the European building market transformation regards the reduction of CO 2 emissions and energy demand in the built environment towards net zero carbon buildings. This drives research and building practice to search for economically justified solutions that contribute to achieving these objectives. The work presented in this paper is concerned with the technological and economic context. The original solution of photovoltaic integration with the external thermal insulation composite system named the En-ActivETICS was developed, tested and analysed. The energy potential of the En-ActivETICS across Europe, considering south oriented façade is from 88.3 to 195.8 kWh/(m2⋅a), with the efficiency of solar energy conversion of around 13–14%. The problem of system overheating was solved by applying PCM mortar beside the PV panel, which allowed to keep the PV temperature below 70 °C. The risk of moisture load (from driven rain or water vapour condensation) was avoided by diffusion channels pressed in the mortar. Furthermore, the economic analysis of system implementation in Europe is also promising. Considering the availability of solar energy and electricity prices around Europe the payback time of the En-ActivETICS varies between 12 and 44 years for analysed countries. According to the presented roadmap for the En-ActivETICS advancement a payback period of <10 years is possible with a maximum cost of the system <275 EUR/m2 and electricity price >0.25 EUR/kWh. [ABSTRACT FROM AUTHOR]