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• Investigation of a solar energy storage system under low-grade solar energy. • Dynamic heat storage and release processes under multiple parameters. • Matched collecting areas for different grades of meteorological conditions. • Performance optimization process of the solar thermal energy storage system. Designed and operational parameters matter greatly in how successful an energy storage system performs. However, a current challenge in matching suitable these parameters lies in the poor understanding of such systems' performance under dynamic weather conditions. In this paper, we investigated a phase change material (PCM) storage unit that is particularly aimed for poor-solar areas, and connected the unit to a flat plate solar collector to establish a complete solar thermal energy storage system (STESS). To optimize the system performance, different grades of solar radiation and outdoor ambient temperatures are introduced, and the effects of heat transfer fluid (HTF) flow rates and solar collecting areas are investigated numerically through multiple performance evaluation parameters. The results indicate that the solar collecting area has a significant effect on the performance of the STESS compared to that of the water flow rate. And different collecting areas of 1 m2, 1.5 m2, and 3 m2 with an optimal water flow rate of 0.06 m3/h are matched to different average daily solar radiation of 203.4 W/m2, 155.2 W/m2, 92.7 W/m2, respectively. Further for the heat release process, different heat release efficiencies from 88.32 % to 97.12 % with different energy consumption of the fan from 0.003 kWh to 0.063 kWh are obtained when the air flow rate is increased from 30 m3/h to 90 m3/h. One of the air flow rates of 60 m3/h is superior for the STESS considering higher heat release efficiency and lower energy consumption of the fan. The findings of this paper will contribute to optimizing the performance of a STESS in practical applications. [ABSTRACT FROM AUTHOR]