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• An energy-efficient oriented multi-objective urban block form design workflow is proposed. • The relationship between urban form factors and building energy consumption, as well as solar energy potential, is explored. • Reducing energy demand, increasing energy generation, and improving environmental performance should be considered together in the design of energy-efficient blocks. • BD, OSR, SC, and PAR have significant correlations with the total EUI of the block. • FAR, BD, AF, OSR, SC, and PAR are highly correlated with rooftop PV energy generation. Urban form can significantly affect building energy consumption and solar energy potential, which is essential to sustainable urban development. However, few studies have proposed a comprehensive framework to discuss this. In addition, how to bridge the gap between theory and practice, and how to combine quantitative research results with urban form design is also a matter of concern. Based on this background, this study proposes a multi-objective urban form design optimization framework based on the Grasshopper platform. Three optimization objectives were identified: minimum building energy consumption, maximum solar potential and maximum sunlight hours. Then, taking Jianhu in China as an example, the building types are extracted from the actual urban context to create blocks. The Ladybug Tools plugin is used for performance simulation, and multi-objective optimization is run in Wallacei X. Furthermore, based on the optimization process data, a correlation analysis of urban form factors with building energy consumption and solar energy potential is conducted. Finally, the research findings are integrated, and energy-efficient urban form design strategies are proposed. The research results show that a block form with excellent energy performance in Jianhu has the following characteristics: (i) The open space is often located in the center of the block. High-rise buildings are located on the west side. (ii) The block presents a layout consisting of a low south side and high north side. (iii) The orientation of the block is 15° south by westor due south. (iv) Avoid building types with large shape coefficient such as P-4, C-1, S-3 and C-2. In addition, building density (BD), open space ratio (OSR), shape coefficient (SC) and average perimeter-area ratio (PAR) have significant correlations with the total building energy use intensity of the block. For solar potential, floor area ratio (FAR), BD, the average number of floors (AF), OSR, SC, and PAR are highly correlated with rooftop PV energy generation, and sky view factor (SVF) is significantly correlated with rooftop PV energy generation. [ABSTRACT FROM AUTHOR]