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Extant research has increasingly recognized that local reputation determines creative firms’ competitiveness. However, current research over-emphasizes that the spatial cluster facilitates the innovation dynamic of creative industries rather than investigating whether the trans-local dynamic of trade fairs and competitions underpins the reputation-building process of local creative industries. This paper contributes to exploring the reputation-building process and spatial strategy of creative industries through a case study of product design firms in Taipei. Drawing on a qualitative methodology, this paper analyses 35 in-depth interviews with product design company executives, concluding that the spatial strategy of product design firms situated in the Taipei city context must acknowledge local strategic advantage and increasingly build a reputation through connections to trans-local design fairs and competitions. Meanwhile, the reputation-building process reflects that product design firms must capture and negotiate symbolic value through a strategic co-presence in local, regional, and global temporary event spaces. Finally, the process and strategies imply that the design industry needs a new form of intervention in latecomer cities to respond to the uneven development of the global design economy. [ABSTRACT FROM AUTHOR]