Social movements are mobilization groups of stakeholders who seek to change the status quo, given the unfavorable conditions regarding their demands, rights, warrants, etc. As a fundamental effect of the change, social movements become leading actors of institutional change. One of these effects is given in the environmental issues, in the use, control, legislation and appreciation of nature. The insurgent policies developed by these movements are, in the current context of globalization and development of information technology and communication, the center of analysis in this paper, focusing on the U.S. environmental movement. We, therefore, believe that insurgent policies determine the beginning of institutional change.