This paper wants to establish theoretical foundations and ideas about the environmental communication from the practice of research in Mato Grosso do Sul, in preserving the Pantanal biome. The production of news related to the Pantanal area in Mato Grosso do Sul also is minimally present in the newspapers, as receive other approaches to environmental issues, showing that the preservation area is understood as the exploration area. It follows, by analysis, that the angle, presence and speech of news related to the Pantanal come as an instrument for firm economic issues, devaluing the biome and the relevant environmental considerations.