The 2010 Belgrade Pride Parade represents a critical moment in the story of Serbia's democratisation process and highlights the threat that right-wing extremism poses to democratic rights and personal freedoms. Through a focus on patterns of visibility and visuality in the coverage of different protagonists in the streets of Belgrade, we explore the ways in which distinct communities perform their affinities, their right to be seen in public spaces, and rejection of 'the other'. We conduct a visual framing analysis across four news programmes (RTS, Prva TV, TV B92 and Pink TV), emphasising the stylistic-semiotic choices which work to construct the contested spaces of the city. In shifting attention to how the news images work to create the spaces of political 'appearance' and the potentials for political agency through mediated visibility, the article explores the uneasy ambivalence of the democratisation process for authorities and the resulting marginalisation of the lesbian, gay, bisexual and transgender community in news coverage.