Author: "Herter, Márcia" / Journal: european journal of marketing - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Herter, Márcia"' showing total 2 results

Start Over Author "Herter, Márcia" Journal european journal of marketing

2 results on '"Herter, Márcia"'

1. Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors

Author: Maurer Herter, Márcia, Borges, Adilson, Costa Pinto, Diego, Boto Ferreira, Mario, and S. Mattila, Anna
Published: 2022
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2. Recycling cooperation and buying status : Effects of pure and competitive altruism on sustainable behaviors

Author: Costa Pinto, Diego, Maurer Herter, Márcia, Rossi, Patrícia, Meucci Nique, Walter, and Borges, Adilson
Published: 2019
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