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Abstract: Personality is usually measured by means of self-ratings. Despite some drawbacks, the method is here to stay, and improving on it, particularly regarding social desirability, is essential. One way to do this is evaluative neutralization, that is, to rephrase items such that it is less obvious to the respondent what would be a desirable response. We present a 120-item evaluatively neutralized five-factor inventory and compare it to the IPIP-NEO ( Goldberg et al., 2006 ). Psychometric analyses revealed that the new inventory has high factor homogeneity, relatively independent facets with acceptable homogeneity and normally distributed ratings, and relatively evaluatively neutral ratings (as indicated by the level of item popularity). In sum, this new inventory captures the same personality variance as other five-factor inventories but with less influence from individual differences in evaluative responding, resulting in less correlation between factors and a factor structure more in line with the simple structure model than many other five-factor inventories. Evaluatively neutralized inventories should be particularly useful when the factor structure is central to the research question and focuses on discriminant validity, such as identifying theoretically valid relationships between personality traits and other concepts.

Abstract. During very long self-rating sessions there is a risk that respondents will be tired and/or lose interest. Is this a concern for users of long personality inventories, such that the reliability becomes threatened in the latter half when respondents have made hundreds of personality self-ratings? Two thousand three hundred fifty-two volunteers completed long (≈ 500 items) personality inventories on the Internet, where items were presented in a unique random order for each participant. Perhaps counterintuitively, there was no evidence that reliability is threatened as respondents approach the end of a long personality inventory. If anything, the ratings in the second half of the inventories had higher reliability than ratings in the first half. Ratings were quicker towards the end of the inventories, but equally reliable. The criterion validity, estimated using Paunonen’s Behavior Report Form, was maintained too. The current results provide little reason to mistrust responses to items that appear towards the end of long personality inventories.

Abstract. This paper compared two higher-order factor models using a 100-item, five-factor personality inventory originating from the IPIP database. The sample consisted of 2,019 subjects tested on the Internet. The two models were compared using confirmatory factor analysis. The two-factor model showed a similar fit to the data. The criteria for parsimony favored a hierarchical model with one higher-order factor at the top and five personality factors beneath. The single higher-order factor was found to be related to social desirability in a subsample of 196 subjects.