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Three studies were conducted in order to investigate antecedents of individuals' preoccupation with person descriptors, such as personality traits, physical-ethnic characteristics, or external characteristics, in Studies 1 and 2 subjects had to rate, for a given list of traits, how important each of the traits was as a prerequisite for performance within an academic context. Subjects who Here relatively inexperienced in writing term papers (Study 1) or in taking major exams (Study 2) showed a higher mean in rated importance of the traits than did those who were relatively experienced However, no differences between experienced and inexperienced subjects occurred if they had to rate the same trait list with respect to each trait's general desirability, i.e. where the traits were simply rated as such, without any reference to a performance realm. This finding clarifies an important aspect of the theory underlying this work, in the third study subjects were encouraged to make use of overt, visible aspects in describing how to recognize a foreign language speaker. The number of physical ethnic and material characteristics mentioned in subjects' descriptions was positively correlated with the number of mistakes subjects made in a foreign-language translation task, particularly when subjectively felt press with respect to translating was high and subjects' performance in translating was salient. Implications of these findings are discussed within a concept framework dwelling on the societal origins of the use of person-descriptor terms (Wicklund, 1986a,b). [ABSTRACT FROM AUTHOR]

Moscovici has ushered in the 'era of social representations', widely welcomed as a European alternative to what are increasingly regarded as the shortcomings of mainline' American social psychology. The rapid and enthusiastic adoption by many psychologists of Moscovici's theoretical approach has not so far evoked a great deal of critical appraisal of the ideas he put forward. The present paper seeks to make a start in filling this gap by an examination of the conceptual structure and sonic of its underlying assumptions. There appear to be a number of internal inconsistencies and some doubt concerning the logical status of social representations'. It is suggested that clarification of such issues, together with the establishment of closer links with the findings of neighbouring disciplines, would help to strengthen what is undoubtedly one of the most stimulating new departures in the field. [ABSTRACT FROM AUTHOR]