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Superstar architecture can play a key role in the global positioning of museums in influential mass media, thereby successfully attracting cultural tourism (e.g. the Guggenheim Museum Bilbao, GMB). Yet, an evident shortcoming is the mapping of media positioning. The aim of this article is precisely to draw and visualize this positioning of the GMB through networks. Two innovative features characterize this study: first, from a theoretical point of view, it links the debate on Superstar Museums to the broader economic debate on Superstar Economics. Akin to Rosen's hypothesis, in the case of Superstar Museums, the media exposure is concentrated among a handful of museums. In this context, the authors highlight the role of networks. The central nodes in the networks utilized for the study, depict/stand for museums that have the maximum visibility in the international media. The second innovative feature of the article is the analysis of co-citation networks in articles of the New York Times for two periods (1995–2000 and 2014–2019). The network graphs map the results of this article: the GMB positioned itself effectively with its inauguration in 1997. In addition, 20 years later the GMB still remains quite well positioned. [ABSTRACT FROM AUTHOR]

Bilbao has become a role model for the regeneration of declining urban and industrial regions. The debate on the so-called Bilbao effect showed that rundown industrial cities and regions might profit from culture-based development strategies, even if successful urban regeneration cannot be induced by only one flagship project without an appropriate local and regional context. Based on the comparative analysis of six, in general recently founded, museums in five countries (Guggenheim Museum Bilbao; Louvre in Lens; Centre Pompidou in Metz; Istanbul Modern Art Museum; Museum Folkwang in Essen; Museum of Natural History in Florence), the authors of this special issue discuss the role of these museums in building the image and the attractiveness of their local and regional environment,  the cross-fertilization of ideas and  the integration of a region in global circuits and networks. Museums can play an important role in building up “social capital”, creating networks between different professionals, groups, sectors and segments of society, bridging diverse social backgrounds, lowering coordinating costs for individuals and businesses, and increasing the capacity of firms to reconnect. [ABSTRACT FROM AUTHOR]

This paper aims to show the levels of local and regional embeddedness of the Guggenheim Museum Bilbao (GMB) as well as its effects on the position of Bilbao within global networks. Although it is often said that the GMB as an international art franchise did not fit well with the local traditions, values and culture of Bilbao and the Basque Country, this paper attempts to show that the GMB is quite embedded into the local and regional context of institutions, private agents and policies. This effect increases with the growing recognition of the potential effects of the GMB on the creative and service industry in the Bilbao region. On the other hand, there is also an increasing tendency for Bilbao and the GMB to be included in global networks, as can be demonstrated by the branding effect of the GMB on the attraction of tourists or the increasing importance of the term “Bilbao” in semantic networks. The authors conclude with some recommendations on strengthening both the regional embeddedness and the global networking potential of museums in order to generate positive effects on urban regeneration and regional development. [ABSTRACT FROM AUTHOR]