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Author analyses the question and application of technology. Author draws on works of Heidegger, Marcuse and Jonas. The emphasis is put on Marcuse since he developed best theory of liberation through technology and offered a detailed vision of aesthetic ethos. Author first discusses Heidegger's understanding of technology which largely influenced Marcuse. Then, author discusses Jonas' proposition for a new ethics for technological civilization. Finally, drawing on Heidegger, Marcuse, Jonas and Simondon, author proposes term "technoaesthetics" as a notion that describes and captures a qualitatively different idea of a usage and application of technology. [ABSTRACT FROM AUTHOR]

This work examines the relationship between mass media and digital technology by following McChesney's argument (2013) that the division on the technological optimists and technological pessimists is gaining in significance again. The debate between these two currents, which has been ongoing since the beginning of the Internet with variable intensity, has enabled many advantages and many disadvantages brought by the digital age is discussed in its "pure form". The work is conceptualization of the following themes: the nature of the mass media, the characteristics of digital life, citizens' participation in the creation of content on digital platforms and the future of journalism, as they are seen by these two theoretical approaches. [ABSTRACT FROM AUTHOR]