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A study of 20 mothers and their adolescent daughters found that both groups distinguished between going on a diet and watching eating habits. Dieting/watching patterns varied in content, duration, and intent. Daughters' modeling of mothers' behavior varied depending on degree of identification with mothers or mothers' verbal reinforcement. (Author/SK)

Issues regarding the possibility that teenage daughters model their mothers' diet-related thoughts and behaviors are discussed. Findings indicated that modeling effects alone could not adequately explain the diet-related patterns, and intervening variables such as a daughter's degree of identification with her mother or a mother's verbal reinforcement of a modeled attitude may also provide an effect.

A study on the attachment of aging adults to their living places, and the process of their adaptation to new communities, is presented.

The need for the consumers to seek better bodies so that they can achieve better beauty and desirable life style is discussed. The role of Body Malleable Ideology (BMI) in studying the perceptions of malleability, desire to change the body or attempts to change the body are discussed.

The effect of hands-on trial of retail Web sites on attitudes of rural consumers towards Internet shopping was examined based on E.M. Rogers' innovation diffusion theory. During the knowledge stage of innovation diffusion, prior conditions and characteristics of the rural consumer influence information search.