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In order to solve the problem of mismatch between consumers' personalized needs and clothing pattern design, a method of clothing pattern image design was proposed based on Kansei engineering theory to obtain a perceptual consumer image. Then, a correlation model between clothing pattern design elements and perceptual images of young people was established through the quantitation theory type I, and the mapping relationship between the two and the degree of influence on consumer preference was presented by the diagram method. The paper-cut pattern of a T shirt is taken as an example to verify the feasibility of this research method. The results show that it not only provides designers with clear design indicators and references, but also makes the design process more objective and scientific. [ABSTRACT FROM AUTHOR]