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For Flusser, Auschwitz revealed "the potential utopia embedded in our culture. For the first time in our history we can feel that the utopia towards which we strive [...] is the extermination camp". And he concluded: "There can be no political paradise. Because political consciousness is unhappy, every consciousness is unhappy." This paper argues that his media theory intended to "project us beyond the [Western] project", which ended in Auschwitz. The utopian traces of his work come to light in his engagement with Brazil, in his informational theory, in his formulation of a positive "Heimatlosigkeit" and of "post-history". He was not a classic utopist, nor a Marxist, but someone engaged in the design of a new world free from fascism. [ABSTRACT FROM AUTHOR]