Search

Market research carried out in a simulated supermarket test and focus groups (both in 1993) show that shoppers are more likely to buy irradiated ground beef when they have been informed of benefits and safety of irradiation. Educational and marketing strategies intended to inform should emphasize safety, which is the major concern, but also should include coverage of benefits, and should use nontechnical language. Consumers need to know that irradiation in the appropriate range will not make food radioactive or cause cancer. Nonprofit bipartisan groups inspire greater trust in consumers.

Peanuts have been identified as a functional food considering that it contains compounds that have disease-preventing and antioxidant properties. Methodologies for analyzing these compounds are also presented, and it has been found that roasted peanuts with skins have the highest phenolic content. Various types of bioactive compounds in peanuts are also given.