1. Meeting your store's potential
- Author
-
Rossi, William A.
- Subjects
Footwear industry -- Human resource management ,Sales personnel -- Training ,Sales meetings -- Methods ,Business ,Fashion, accessories and textiles industries - Abstract
In-store sales training meetings may boost shoe store sales if managed properly. Savings on selling costs via higher sales productivity, improved sales and selling performance, enhanced personnel morale, improved customer service, lower employee turnover and customer loyalty are some advantages of a highly trained selling force. Ten tips on how to develop a regular in-store sales training program are presented., Sales and service are the lifeblood of shoe stores, so why the deficiency in regular in-store sales training meetings? When sales performance is so vital to competitive advantage, it is [...]
- Published
- 1994