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The signaling theory suggests that creativity may have evolved as a signal for mates. Indeed, its aesthetic value might not have been necessary for survival, but it could have helped to attract a mate, fostering childbearing. If we consider creativity as such a signal, we should expect it will be enhanced in the context related to sexual selection. This hypothesis was tested mainly for men. However, both men and women display physical and mental traits that can attract a mate. Previous studies showed that women can be more creative during their peak fertility. We advanced these findings in the present study, applying reliable measures of menstrual cycle phases (examining saliva and urine samples) and the highly recommended within-subject design. We also introduced and tested possible mediators of the effect. We found women's ideas to be more original during ovulation compared to non-fertile phases of the ovulatory cycle. The results are discussed in the context of signaling theory and alternative explanations are considered. [ABSTRACT FROM AUTHOR]

The signaling theory suggests that creativity may have evolved as a signal for mates. Indeed, its aesthetic value might not have been necessary for survival, but it could have helped to attract a mate, fostering childbearing. If we consider creativity as such a signal, we should expect it will be enhanced in the context related to sexual selection. This hypothesis was tested mainly for men. However, both men and women display physical and mental traits that can attract a mate. Previous studies showed that women can be more creative during their peak fertility. We advanced these findings in the present study, applying reliable measures of menstrual cycle phases (examining saliva and urine samples) and the highly recommended within-subject design. We also introduced and tested possible mediators of the effect. We found women’s ideas to be more original during ovulation compared to non-fertile phases of the ovulatory cycle. The results are discussed in the context of signaling theory and alternative explanations are considered.

Empirical research on well-being has rapidly increased in recent years. One of the most dominant issue concerns the degree of cross-situational consistency and stability of well-being across time, and this is of particular relevance to women life. The aim of this study was to verify the stability of women well-being in short windows of time, specifically across menstrual cycle phases. A within-subject design with 25 normally cycling women (range: 19–26 years) was carried out. The multidimensional assessment of well-being included the administration of psychological well-being, self-esteem, and emotional self-efficacy beliefs questionnaires during both high and low-fertility phases. The results showed the stability of the level of individual well-being across menstrual cycle phases. Albeit preliminary, results indicated that women representations of their well-being do not change according to menstrual cycle. Rather, an effective organization and integration of the entire self-system appears sustained by the stability of well-being measured through a multi-componential assessment over short periods of time.