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The coronavirus disease 2019 (COVID-19) pandemic pushes people looking for shopping alternatives, seeking to avoid handling cash in favor of a safe and quick mobile payment. At this juncture, this paper examines the determinants of the adoption of mobile payment services among small and medium enterprises (SMEs) in China. The study proposes four-dimensional factors (business factors, technological competence, environment, and consumers' intentions) based on the literature review findings to understand the challenges of adopting mobile payment. A questionnaire is designed to solicit information from the participants. The findings reveal that business factors, technological competencies of SMEs in China, and the environment positively influence mobile payment adoption. Consumer intention has almost no influence on the adoption of mobile payment. Potential implications for the COVID-19 era are also discussed., Competing Interests: The author declares that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest., (Copyright © 2021 Cao.)

Reviewers' creditworthiness is an important edge clue in the elaboration likelihood model (ELM). This paper takes the online travel booked by consumers as an example and uses the questionnaire data of 417 outbound passengers from Guangzhou Baiyun International Airport. The paper examines the influence of reviewers' creditworthiness on consumer purchase intentions in the edge path through a mediated moderation model. Investigate the mediating role of conformity behavior can influence the reviewers' creditworthiness on purchase. Thus, it examines the moderating effect of consumer involvement. The results show that the degree of consumer involvement moderates the relationship between reviewers' creditworthiness, and the purchase intention is achieved through the mediation of conformity behavior. The higher the degree of consumer involvement, the less impact the reviewers' creditworthiness has on conformity behavior, and the weaker the positive effects of its purchase intention are found. Implications for the coronavirus disease 2019 (COVID-19) era are also discussed., Competing Interests: The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest., (Copyright © 2020 Limei and Wei.)

The COVID-19 pandemic has dramatically reshaped consumers' grocery shopping behavior. Meanwhile, change in consumer shopping behavior might further exert a considerable and far-reaching impact on the food retail industry. Although the existing literature provides investigation on the impact of the pandemic on the retail industry, very few studies discuss the impact of changes in consumer shopping behavior on the stock market performance of the retail industry. This paper investigates selected food retailers listed in China's stock market. To overcome the problems of the Chow test, the Quandt-Andrews test was used to identify the dates of breakpoints of structural change in the stock price performance of those selected companies. The results suggest that there has indeed been an industry-wide structural change in the stock market performance during the pandemic. The study found that the dates of breakpoints for the selected companies were concentrated in the first half of 2020, when China was hit by the Covid-19 pandemic the most. Our survey shows that under strict epidemic prevention and control measures, consumers have gradually adapted to the new normal of epidemic prevention to a certain extent, established safety awareness, and changed their consumption behavior. Our study on stock price data implies that Chinese consumers experienced a shift from physical store offline purchases to online purchasing model.