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The article reports that advertising group Publicis Groupe SA agreed to buy digital marketing firm Epsilon from Alliance Data Systems Corp. Topics include Epsilon's services spanloyalty programs to email marketing and its Conversant unit collects consumer data including transactions, location and web activity.

The article reports that marketing agency Spicetree Design Agency has received marketing mandate from Infiti Mall. Topics discussed include design and implementation of digital marketing strategy for the company, engagement of prospects on social media platforms such as Facebook and Instagram and inclusion of e-mail marketing and social media promotion.

The article focuses on strategies used by affiliate marketers to explore emerging markets in 2020. It mentions that affiliate marketing coupled with e-mail marketing accounted for electronic commerce online income in the U.S. and Canada. It also mentions that these markets are growing stronger and developing rapidly overcoming development and trading barriers.