1. Assessing the challenges to e‐commerce adoption in Tanzania.
- Author
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Nantembelele, Fatuma Abdallah and Gopal, Sagaran
- Subjects
INFORMATION technology ,ELECTRONIC commerce ,PROFIT ,OCCUPATIONAL training ,BUSINESS models - Abstract
A study of 100 managers at Information Technology and e‐commerce companies in three districts of Dar‐es‐Salaam, Tanzania's largest city, identifies the principal factors impeding the spread of e‐commerce in that area. These include budget constraints, poor Internet penetration, a low level of computer literacy, and a lack of skills and training. By addressing these issues, along with users’ security and privacy concerns, organizational leaders can help foster the adoption of e‐commerce technologies that can lead to increased efficiency, profits, and market reach. [ABSTRACT FROM AUTHOR]
- Published
- 2018
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