1. Investigating the Content of #UequalsU on Twitter.
- Author
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Schwartz, Joseph and Grimm, Josh
- Subjects
- *
HIV infection epidemiology , *HIV prevention , *SOCIAL stigma , *COGNITION , *HEALTH , *INFORMATION resources , *COMMUNICATION , *INFECTIOUS disease transmission , *DESCRIPTIVE statistics , *LOVE - Abstract
Undetectable = Untransmittable (U = U) is the scientific fact that HIV cannot be transmitted when an individual is virally suppressed. This breakthrough discovery has the potential to greatly reduce HIV stigma and its negative effects. However, U = U is not widely known. Given that Twitter has the potential to raise awareness of health issues, the purpose of this study was to analyze the content of the #UequalsU on Twitter. The results showed that mentioning sex and mentioning love were strong predictors that a tweet would be liked and retweeted. This information could help to spread the message of U = U more widely and potentially lessen HIV stigma. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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