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Important financial savings, along with reductions in environmental impact, can be achieved by planting lawns with low-input turfgrass species. Drawing on data from an online survey, this article provides empirical evidence on the factors that influence consumers' willingness to adopt low-input turfgrasses. We group consumers into two segments: Willing Adopters and Reluctant Homeowners. Regardless of segment, consumers who regard maintenance requirements as more important were more willing to adopt low-input turfgrasses, whereas those who placed a higher value on appearance, were more unlikely to change to a low-input turfgrass, especially for Reluctant Homeowners. We categorized the barriers to adoption as follows: 1) Promotion, 2) Benefits and Accessibility, 3) Peer Effect, 4) Sample, and 5) Information. Our models predict that consumers' willingness to adopt low-input turfgrass can be significantly increased if the identified barriers are removed. Based on our study, suppliers/retailers should adopt heterogeneous and multiple marketing strategies, such as promoting through multiple channels, informing and advising the public on proper information, providing photos or exhibiting in-store samples, triggering communication between different types of consumers, and providing incentives and improving accessibility, to target different consumer groups. [ABSTRACT FROM AUTHOR]

An online surveywas conducted to investigate the current practices of and challenges for turfgrass breeders and turfgrass seed distributors (or sales staff) in the United States. We found that turfgrass seed breeders rated producers/growers and consumers as more important parties compared with other interested parties. However, variations in ratings were found for breeders/distributors according to different program characteristics. The volume of seed sales of the species was the most highly rated technical consideration for both breeders and distributors. Compared with distributors, breeders considered the following technical factors more important than others: funding, labor, field trial performance, diversity in working priorities, availability of germplasms, scheduling, and staff training. Costs, followed by resource allocation and resource availability, were rated as the most challenging factors when breeders were implementing priorities. Our findings provide important insight regarding breeding and distribution practices and management in the turfgrass industry. [ABSTRACT FROM AUTHOR]

The article discusses the use of trait prioritization in the breeding of turfgrass. Topics include the selection of traits by turfgrass breeders and distributors, the impacts of consumer attitudes and marketing companies on the selection of traits, and regional and gender differences in trait selection priorities.

Prairie junegrass (Koeleria macrantha) is a perennial, cool-season, native grass that has shown potential for use as a turfgrass species in the northern Great Plains; however, limited information is available on its salt tolerance, in this study, salinity tolerance of four junegrass populations from North America (Colorado, Minnesota, Nebraska, and North Dakota) and two improved turf-type cultivars from Europe ('Barleria' and 'Barkoel') was evaluated and compared with kentucky bluegrass (Poa pratensis), perennial ryegrass (Loliumperenne), sheep rescue (Festuca ovina), hard fescue (F. brevipila), and tall fescue (F. arundinacea). Salinity tolerance was determined based on the predicted salinity level causing 50% reduction of final germination rate (PSLF) and daily germination rate (PSLD) as well as electrolyte leakage (EL), tissue dry weight (DW), and visual quality (VQ) of mature plants. All populations of prairie junegrass showed similar salt tolerance with an average of PSLF and PSLD being 7.1 and 5.3 g⋅L-1 NaCl, respectively, comparable to kentucky bluegrass and hard and sheep fescue but lower than tall fescue and perennial ryegrass. Larger variations were observed in VQ in the junegrasses compared with EL and DW, in which 'Barleria' from the European population showed the highest VQ, following two salt-tolerant grasses, tall fescue and sheep fescue. Nebraska population was the least salt-tolerant within the species but still exhibited similar or higher tolerance than kentucky bluegrass and perennial ryegrass cv. Arctic Green. Overall, junegrass was more salt-sensitive during germination but more tolerant to salinity when mature. Salinity tolerance of junegrass may be further improved through turfgrass breeding because salinity tolerance varied in different populations. [ABSTRACT FROM AUTHOR]