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This editorial is the first of a two-part critical reflection upon the progress of Hospitality & Society in its first ten years in relation to the original aims and ambitions. Drawing primarily upon the Dimensions database, a field of research analysis indicates the journal achieving multidisciplinary coverage through its publications with the four most popular fields being: studies in human society; sociology; commerce, management, tourism and services; business and management. The wide range of authors’ disciplines and subjects suggests the metaphor of hospitality is mobilizing meanings across disciplines, geographies and sectors of hospitality studies. Academic journals and books publishing papers citing articles from Hospitality & Society further reflect the breadth of the journal’s impact and reach and the relevance of hospitality to many aspects of society. Evolution of the journal is considered in relation to the editorial team’s structure as well as that of the editorial and advisory boards’ composition, acknowledging implications for the types of knowledge generated. The goal of inclusivity is considered in relation to language and contributing authors’ geographical distribution. An interdisciplinary turn in hospitality studies is noted. Key steps in the journal’s development are noted in relation to sponsorship, journal quality grading and its implications, as well as the importance of the publisher’s values. The editors give thanks to all those involved.

This article is the second part of a critical reflection upon the progress of Hospitality & Society in its first ten years. Analysis of the articles published highlights conceptual contributions made to the field of hospitality studies. Thirteen major themes are identified: conceptualizations of hospitality; migration and labour; lifestyle; social hospitality; hospitality, consumption, global citizenship and ethics; addressing neglected areas of research; hostipitality, violence and exploitation; hospitality careers and higher education; historical studies; image and identity; space, design and food; hospitality management and neoliberalism; hospitality and technology. Following reflection on the original goals of Hospitality & Society and the progress made, a research agenda is proposed emerging from the analysis contributing to the aim to transform the landscape of hospitality scholarship.

This was the editorial for the first issue of Hospitality & Society, published in 2011. It has been reprinted to help contextualize the reflections in this 10-year anniversary issue, which consider how the journal has evolved, how its contributions have advanced the study of hospitality and society, and the future for the journal and the field. The editorial provides a narrative review of the disparate ways that hospitality has been conceptualized and studied by different disciplines. It explores hospitality as social control, as social and economic exchange and as metaphor. The piece proposes an inter- and multi-disciplinary research agenda for hospitality studies, which encompasses diverse intellectual, philosophical, methodological, ethical and political perspectives. It concludes by outlining the journal’s ambitions in fostering critical debate.

This article explores impressions of welcome and non-welcome in relation to a guided day tour in mainland China. The study is contextualized with regard to hospitality as ethics and tourism as a stage where the struggle for hegemonic ideology occurs. It focuses upon the author’s cognitive and emotional reception of the guides’ narratives and explores the mundane ideologies of (in)hospitality present drawing upon analysis of autoethnographic notes captured through sociological impressionism. Elements of the narrative sustaining the (in)hospitality discourse are identified. The tour serves as an embodiment of national hospitality and the guide as an ideology refractor. Ideological hospitality is one of the conditioning elements embedded in the hospitality interaction. Consideration is given to how tours might be ‘rehumanized’ through a social justice and equity guiding philosophy and education. In so doing, the study contributes to discussion regarding the possibilities of a hospitable society.