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Human recognition, valuation, and communication lie at the heart of ecosystem goods and services. We explore how the wellbeing effects of ecosystems are recognized and communicated based on data obtained from an information campaign to increase public awareness of the health and wellbeing benefits of rural nature areas in Finland. Interested members of the public from different backgrounds were asked to outline and publicly share short descriptions of their personal recommendations for improving their wellbeing through interacting with rural landscapes. The results indicate that a wide variety of ecosystem types and functions are perceived to be important for producing a range of wellbeing benefits through experiencing and multisensory observations of natural landscapes. The importance of cultural and experiential ecosystem services were highlighted while provisioning services received only minor attention, and regulating services were almost entirely unnoted. [ABSTRACT FROM AUTHOR]