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This article looks at the role of English as a means or medium of instruction (EMI) in the context of the Policy to improve this language teaching in Cuban higher education. Through a case study carried out at the University of Pinar del Río (UPR), within a general qualitative approach, it provides insights into the current experiences on English teaching and learning process in the institution and explored the teachers' and students' linguistic competence levels, needs and motivations to teach and learn in English. The findings from this study are consistent with the author's believes that, accomplishing EMI in non-philologists' subjects, will contribute greatly to achieve the objectives of the Policy that Higher Education System is carrying to improve the teaching and learning process of English in all Cuban universities. This work is part of a dissertation submitted to fulfil the requirements for awarding the International Diploma in Educational Planning and Administration, held at the National University of Educational Planning and Administration in New Delhi, India, to whom I give my sincerely regards and thanks. [ABSTRACT FROM AUTHOR]