1. GESTÃO DA DEMANDA: AS DIFICULDADES ENFRENTADAS PELO ATACADO DISTRIBUIDOR.
- Author
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Silva dos Santos, Daniel, Rodrigues de Amorim, Fernando, and Amaral Terra, Leonardo Augusto
- Abstract
With the search for speed and flexibility in customer service, demand management has become a key process of organizations, leveraged by the current model of competition. In it demand management becomes critical to maximizing the performance of the entire chain. Given this reality, the present article aims to identify the main difficulties faced by the wholesale distributor in the management of demand. Through the semi-structured interviews and with the help of Tropes software in the content analysis, it was identified that the main challenges in the wholesale distributor demand management are: economic scenario, team, responsibility, variability, seasonality, confidence, failure, communication, leadership and goals. [ABSTRACT FROM AUTHOR]
- Published
- 2017