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Travel stories form part of a great tradition inside Western Culture which has served historically to describe, to understand and to imagine other cultures and communities, far or near, being constituted into a real narrative genre. This type of story has been and is a reflection of the perception of the world based on the imaginary worlds created by the travelling narrators. How do modern authors of travel stories take advantage of the opportunities offered by transmedia storytelling? The present article explores the potential of these types of stories as a privileged object of study for transmedia storytelling studies, from the analysis of a sample of 80 narrative productions based on experiences of travel and presented in diverse editions of the Festival Le Grand Bivouac (France). It also shows the existence of a new contemporary trend inside this narrative form that transcends its literary nature. [ABSTRACT FROM AUTHOR]