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The present article discusses the potential and limitations of participative social cartography. This evaluation is derived from insights gathered from the use of this method in research done with two cooperatives in the Valparaiso region in Chile. The first of them is involved in the production of natural wine, and the second in the commercialization of foodstuffs and other non-food products. In these methodological exercises, mapping played a crucial role and during them both researchers and subjects went through four crucial stages: design, goal-setting, implementation and analysis. In order to achieve results, it was necessary to employ a mix of virtual and face-to face encounters, adapting the methodology not only to the needs and internal dynamics of the cooperatives, but also to the conditions imposed by the COVID-19 pandemics. When comparing the different findings it becomes evident that cartographic techniques need to be adapted to the rhythms and peculiarities of each organization. The text arrives at the conclusion that the co-building of knowledge must be grounded on horizontal participation, in dialogue and in the use of interdisciplinary resources. These are key features in collaborative research methodology. The article questions the relationships which are established between researchers and social organizations. At the same time, thanks to its collective, situated, dynamic and creative condition, it enables a fruitful discussion about the ways in which participative social cartography can contribute to the debate about the linkages between research and territory. Only in this way, it seems possible to build a shared understanding of space. (English) [ABSTRACT FROM AUTHOR] En el presente articulo se describen las potencialidades y limitaciones de la cartografia social participativa a partir de su aplicacion en dos cooperativas de la region de Valparaiso, Chile;la primera, relacionada con la produccion de vino natural y la segunda, dedicada a la comercializacion de productos alimentarios y no alimentarios. En estos ejercicios metodologicos, en los cuales el mapeo colectivo jugo un rol principal, investigadores y actores atravesaron cuatro etapas fundamentales: diseno, definicion de objetivos, implementacion y analisis. Para alcanzar los resultados fue necesario desarrollar sesiones presenciales y virtuales, adaptando la metodologia no solo a los requerimientos y dinamicas internas de las cooperativas, sino al contexto de la pandemia por COVID-19. Al comparar los hallazgos es evidente la importancia de que las tecnicas cartograficas se desarrollen considerando los ritmos y particularidades de cada una de las organizaciones. Se concluye que la relevancia de la coconstruccion del conocimiento se basa en la participacion horizontal, el dialogo y la interdisciplina, dimensiones claves para este tipo de investigacion colaborativa. Con este texto se problematiza la vinculacion entre quienes investigan y las organizaciones, a la vez se discute como la aplicacion de la cartografia social participativa contribuye al debate sobre la relacion investigacion-territorio gracias a su condicion colectiva, situada, dinamica y creativa;bajo tal premisa es posible construir una vision compartida del territorio. (Spanish) [ABSTRACT FROM AUTHOR] Copyright of Iconos. Revista de Ciencias Sociales is the property of FLACSO Ecuador (Facultad Latinoamericana de Ciencias Sociales) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)