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Drivers initiate a discretionary lane change when they perceive an anticipated improvement in their own driving condition from moving to another lane. However, such a lane change can slow down other vehicles on the target lane, and even worse initiate a disturbance. In this work, we argue that the blocking effect triggered by individual lane changes results from the heterogeneity in the desired speeds of vehicles, and thus using desired speed information of vehicles when regulating lane-changing decisions can improve traffic efficiency. In doing so, our work also exemplifies the usefulness of incorporating user preferences into control decisions. The proposed lane guidance system uses an optimization-based approach to update the target range of desired speeds on each lane in real time, and accordingly recommends individual lane changes. The control system coordinates the lane-changing decisions at the link level, for which the road stretch is subdivided into multiple sections that are controlled independently. We evaluate the performance of the lane guidance system in micro-simulation, for different network demands and desired speed distributions. The results highlight that the proposed approach utilizing the desired speed preferences of drivers results in positive efficiency gains for most traffic compositions in free flow. Moreover, the highest gains are expected in medium to high demand, and when the traffic composition includes a higher proportion of vehicles desiring higher speeds. The gains also increase when the desired speeds of vehicles that want to drive fast and those that want to drive slower are more separated.