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With the explosion of GPS-enabled smartphones and social media platforms, geo-social networks are increasing as tools for businesses to promote their products or services. Influence maximization, which aims to maximize the expected spread of influence in the networks, has drawn increasing attention. However, most recent work tries to study influence maximization by only considering geographic distance, while ignoring the influence of users’ spatio-temporal behavior on information propagation or location promotion, which can often lead to poor results. To relieve this problem, we propose a Similarity-aware Influence Maximization (SIM) model to efficiently maximize the influence spread by taking the effect of users’ spatio-temporal behavior into account, which is more reasonable to describe the real information propagation. We first calculate the similarity between users according to their historical check-ins, and then we propose a Propagation to Consumption (PTC) model to capture both online and offline behaviors of users. Finally, we propose two greedy algorithms to efficiently maximize the influence spread. The extensive experiments over real datasets demonstrate the efficiency and effectiveness of the proposed algorithms. [ABSTRACT FROM AUTHOR]

With the ubiquity of smart devices, Spatial Crowdsourcing (SC) has emerged as a new transformative platform that engages mobile users to perform spatio-temporal tasks by physically traveling to specified locations. Thus, various SC techniques have been studied for performance optimization, among which one of the major challenges is how to assign workers the tasks that they are really interested in and willing to perform. In this paper, we propose a novel preference-aware spatial task assignment system based on workers’ temporal preferences, which consists of two components: History-based Context-aware Tensor Decomposition (HCTD) for workers’ temporal preferences modeling and preference-aware task assignment. We model workers’ preferences with a three-dimension tensor (worker-task-time). Supplementing the missing entries of the tensor through HCTD with the assistant of historical data and other two context matrices, we recover workers’ preferences for different categories of tasks in different time slots. Several preference-aware individual task assignment algorithms are then devised, aiming to maximize the total number of task assignments at every time instance, in which we give higher priorities to the workers who are more interested in the tasks. In order to make our proposed framework applicable to more scenarios, we further optimize the original framework by proposing strategies to allow each task to be assigned to a group of workers such that the task can be completed by these workers simultaneously, wherein workers’ tolerable waiting time, consensus, and tasks’ rewards are taken into consideration. We conduct extensive experiments using a real dataset, verifying the practicability of our proposed methods. [ABSTRACT FROM AUTHOR]

Massive trajectory data stem from the prevalence of equipment-supporting GPS and wireless communication technology. Especially, activity trajectory from Location-based Social Network (LBSN) endows traditional trajectory data with additional user semantic activities, e.g., visiting work/home/entertainment places. Measuring the similarity between activity trajectories is to compare their proximity in multiple dimensions such as time, location, and semantics. In this way, we can mine implicit user preference and apply it to route planning, POI recommendation or any other online tasks. The key challenge of comparing activity trajectories (i.e., computing their similarity) lies in two aspects. One is the uneven sampling rate in both time and space. The other is the discrepancy of individual activities. Previous effort alleviates the issue of uneven sampling rate via trajectory complements, which is limited to spatial-temporal information. In this paper, we propose to learn a representation for one activity trajectory by jointly considering the spatio-temporal characteristics and the activity semantics. The similarity of two trajectories is computed by weighting individual trajectory points and contextual features with multi-level attention mechanisms. In specific, we propose a point-level and feature-level attention mechanism to adaptively select critical elements and contextual factors for learning trajectory representation. Our proposed approach, called At2vec, demonstrates better performance than existing baselines in extensive experimental evaluation on real trajectory databases. [ABSTRACT FROM AUTHOR]

Graph Pattern based Node Matching (GPNM) has been proposed to find all the matches of the nodes in a data graph GD based on a given pattern graph GP. GPNM has been increasingly adopted in many applications such as group finding and expert recommendation, in which data graphs are frequently updated over time. Moreover, many typical pattern graphs frequently and repeatedly appear in users’ queries in a short period of time, e.g., social graph searches on Facebook. To deliver a GPNM result in such applications, the existing GPNM methods have to perform an incremental GPNM procedure for each of the updates in the data graph, which is computationally expensive. To address this problem, in this paper, we first analyze the elimination relationships between multiple updates in GD and the hierarchical structure between these elimination relationships. Then, we generate an Elimination Hierarchy Tree (EH-Tree) to index the elimination relationships and propose an EH-Tree based GPNM method, called EH-GPNM, considering the elimination relationships between multiple updates in GD. EH-GPNM first delivers the GPNM result of an initial query, and then delivers the GPNM result of a subsequent query, based on the initial GPNM result and the multiple updates of GD that occur between those two queries. The experimental results on five real-world social graphs demonstrate that our proposed EH-GPNM is much more efficient than the state-of-the-art GPNM methods. [ABSTRACT FROM AUTHOR]

The pervasiveness of GPS-enabled devices and wireless communication technologies results in massive trajectory data, incurring expensive cost for storage, transmission, and query processing. To relieve this problem, in this paper we propose a novel framework for compressing trajectory data, REST (Reference-based Spatio-temporal trajectory compression), by which a raw trajectory is represented by concatenation of a series of historical (sub-)trajectories (called reference trajectories) that form the compressed trajectory within a given spatio-temporal deviation threshold. In order to construct a reference trajectory set that can most benefit the subsequent compression, we propose three kinds of techniques to select reference trajectories wisely from a large dataset such that the resulting reference set is more compact yet covering most footprints of trajectories in the area of interest. To address the computational issue caused by the large number of combinations of reference trajectories that may exist for resembling a given trajectory, we propose efficient greedy algorithms that run in the blink of an eye and dynamic programming algorithms that can achieve the optimal compression ratio. Compared to existing work on trajectory compression, our framework has few assumptions about data such as moving within a road network or moving with constant direction and speed, and better compression performance with fairly small spatio-temporal loss. In addition, by indexing the reference trajectories directly with an in-memory R-tree and building connections to the raw trajectories with inverted index, we develop an extremely efficient algorithm that can answer spatio-temporal range queries over trajectories in their compressed form. Extensive experiments on a real taxi trajectory dataset demonstrate the superiority of our framework over existing representative approaches in terms of both compression ratio and efficiency. [ABSTRACT FROM AUTHOR]

Graph Pattern Matching (GPM) has been used in lots of areas, like biology, medical science, and physics. With the advent of Online Social Networks (OSNs), recently, GPM has been playing a significant role in social network analysis, which has been widely used in, for example, finding experts, social community mining, and social position detection. Given a query which contains a pattern graph $G_Q$ and a data graph $G_D$ , a GPM algorithm finds those subgraphs, $G_M$, that match $G_Q$ in $G_D$ . However, the existing GPM methods do not consider the multiple end-to-end constraints of the social contexts, like social relationships, social trust, and social positions on edges in $G_Q$ , which are commonly found in various applications, such as crowdsourcing travel, social network based e-commerce, and study group selection, etc. In this paper, we first conceptually extend Bounded Simulation to Multi-Constrained Simulation (MCS), and propose a novel NP-Complete Multi-Constrained Graph Pattern Matching (MC-GPM) problem. Then, to address the efficiency issue in large-scale MC-GPM, we propose a new concept called Strong Social Component (SSC), consisting of participants with strong social connections. We also propose an approach to identifying SSCs, and propose a novel index method and a graph compression method for SSC. Moreover, we devise a multithreading heuristic algorithm, called M-HAMC, to bidirectionally search the MC-GPM results in parallel without decompressing graphs. An extensive empirical study over five real-world large-scale social graphs has demonstrated the effectiveness and efficiency of our approach. [ABSTRACT FROM PUBLISHER]

Schema Matching (SM) and Record Matching (RM) are two necessary steps in integrating multiple relational tables of different schemas, where SM unifies the schemas and RM detects records referring to the same real-world entity. The two processes have been thoroughly studied separately, but few attention has been paid to the interaction of SM and RM. In this work, we find that, even alternating them in a simple manner, SM and RM can benefit from each other to reach a better integration performance (i.e., in terms of precision and recall). Therefore, combining SM and RM is a promising solution for improving data integration. To this end, we define novel matching rules for SM and RM, respectively, that is, every SM decision is made based on intermediate RM results, and vice versa, such that SM and RM can be performed alternately. The quality of integration is guaranteed by a Matching Likelihood Estimation model and the control of semantic drift, which prevent the effect of mismatch magnification. To reduce the computational cost, we design an index structure based on q-grams and a greedy search algorithm that can reduce around 90 percent overhead of the interaction. Extensive experiments on three data collections show that the combination and interaction between SM and RM significantly outperforms previous works that conduct SM and RM separately. [ABSTRACT FROM PUBLISHER]