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Public health programmes are interlinked and intertwined with communication, advocacy and social mobilisation for their success. The unprecedented situation created by COVID-19 brought a medical emergency all over the world, the like of which was probably not seen after the Spanish Flu outbreak, a century ago. First there seemed no solution in sight when tens of thousands of people lost their lives to the coronavirus in various countries, but when the vaccine arrived, there were, in general, doubts about its efficacy and safety. Indian scenario was not any different. When the government launched the vaccine in a campaign mode in January 2021, it was also battling with misperceptions and vaccine hesitancy. Prime Minister Narendra Modi took it upon himself to address the issue through his various addresses to the nation and his signature programme Mann ki Baat (MKB) on the radio. This review paper examines the empirical research on MKB coverage of the COVID-19 pandemic, the media multiplier impact of the MKB, people's voices through their engagement with various social media platforms, and what is the impact on vaccine uptake. [ABSTRACT FROM AUTHOR]

Background: Although a mobile phone is useful and attractive as a tool for communication and interpersonal interaction, there exists the risk of its problematic or addictive use. Objectives: This study aims to investigate the correlation between the big-five personality domains and problematic mobile phone use. Materials and Methods: The Mobile Phone Problem Usage Scale and the NEO Five-Factor Inventory (NEO-FFI) were employed in this study. Survey data were gathered from 504 university students for multiple regression analysis. Results: Problematic mobile phone use is a function of gender, extraversion, neuroticism, openness-to-experience; however, it is not a function of agreeableness or conscientiousness. Conclusions: The measurement of these predictors would enable the screening of and intervening in the potentially problematic behaviors of mobile phone users. [ABSTRACT FROM AUTHOR]